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Our work

Work worth
a second look.

Twenty years of brand strategy, identity and creative, from national icons to ambitious startups. A selection of the work, and the thinking behind it.

In brief

These are branding case studies from Bellman, a Melbourne brand agency working with businesses across Australia for 20+ years. Each project shows the thinking and the work: brand strategy, naming, identity design, packaging and campaign creative for new brands, rebrands and repositioning. Filter by the kind of challenge closest to yours, then click through.

Featured
case studies.

20+ years · 100s of brands · one standard

Provenir brand identity, grass-fed cattle grazing beneath the Provenir logotype Provenir branded packaging Provenir social media creative Provenir wordmark and colour palette sheet
01

Provenir

The situation

Premium grass-fed beef entering a market that couldn’t tell it apart from the supermarket shelf.

The call

Ground the entire brand in provenance. Make traceability the product, not a footnote.

The change

Identity, lockups and packaging carrying full paddock-to-plate credibility, and priced accordingly.

“Provenance isn’t a claim you print. It’s a system you design.”

New Brand · Identity · Packaging · FMCG Read case study →
Workforce One refreshed brand identity applied across the software platform Workforce One pull-up banners Workforce One brand photography in use Workforce One primary colour palette
02

Workforce One

The situation

Four products with four looks. The workforce platform that read as four small companies.

The call

Unify the suite under one identity rather than polishing each product separately.

The change

One logo, one visual system and guidelines that let the whole platform sell as a single solution.

“Four products became one brand, and the brand became the pitch.”

Rebrand · Brand Design · Guidelines Read case study →
Figurehead lion mark across an architectural render Figurehead reception with the lion mark on a timber wall Figurehead wordmark on building fascia signage Figurehead branded workwear on site
03

Figurehead

The situation

A high-end Melbourne builder whose reputation had outgrown the brand that built it.

The call

Refine rather than reinvent. Keep the respected name, sharpen everything around it.

The change

A confident identity now carried across signage, hoardings, workwear, collateral and digital.

“The work was already premium. The brand had to catch up.”

Rebrand · Identity · Signage Read case study →
Tea Drop iced tea range lineup Tea Drop Berry Sparkle illustrated tin Tea Drop Zesty Red illustrated tin Tea Drop Merry Mint illustrated tin
04

Tea Drop

The situation

A premium tea brand launching an iced tea range into a crowded summer fridge.

The call

Let the ingredients lead. Illustration with a distinct summery feeling, blend by blend.

The change

A playful packaging family that jumps off the shelf and still feels unmistakably Tea Drop.

“Packaging this playful does the advertising for you.”

Packaging · Illustration · Brand Design Read case study →
Cinch wordmark with skincare products on pink Cinch tote bag with monstera leaf Cinch product in use Cinch stationery on timber
05

Cinch

The situation

A new skincare brand built on doing more with fewer products, entering a noisy beauty market.

The call

Say no to more. A fuss-free identity and packaging system as uncomplicated as the routine.

The change

A confident pink and white world across packaging, collateral and launch touchpoints.

“The brand promise is in the name. The design had to keep it.”

Brand Strategy · Packaging · Launch Read case study →

The client index

Hundreds of brands.
Here are a few.

Every brand below is a live case study. Filter by the kind of challenge, then click through to see the thinking and the work.

Suzuki Marine logoRead case study → Provenir logoRead case study → Workforce One logoRead case study → Kitestone logoRead case study → Orgone Effects logoRead case study → Australian Army logoRead case study → Wilson Parking logoRead case study → Moneasy logoRead case study → Australian Unity logoRead case study → ACER logoRead case study → Titanium Caravans logoRead case study → Riff Raff logoRead case study → Golden Hills Brewery logoRead case study → Ego pharmaceuticals logoRead case study → World Wire Cables logoRead case study → Little Lane logoRead case study → MTA Mortgage Brokers logoRead case study → Cinch logoRead case study → Pressplay Cosmetics logoRead case study → Synlo logoRead case study → Window design logoRead case study → NEMA logoRead case study → Formul8 logoRead case study → Hemingway logoRead case study → Insignia logoRead case study → Link logoRead case study → 3rd Earth logoRead case study → Accent doors & windows logoRead case study → Accessorize logoRead case study → ASI Solutions logoRead case study → Bastion Lane logoRead case study → Black Diamond logoRead case study → Blue Valentine logoRead case study → Bounty of the Sun logoRead case study → Cakeagram logoRead case study → Cell Squared logoRead case study → Dare logoRead case study → Suzuki Motorcycles logoRead case study → Elevate logoRead case study → Figurehead logoRead case study → Inner circle consulting logoRead case study → Ivy Construction logoRead case study → K.Nichols Studio logoRead case study → Magenta logoRead case study → Maxcon logoRead case study → Meadows Property Group logoRead case study → Melwood logoRead case study → Merrymen logoRead case study → Metaform logoRead case study → Wilson Parking logoRead case study → Monkami logoRead case study → Mybyte logoRead case study → National response centre logoRead case study → Natrio logoRead case study → New Northcote Tavern logoRead case study → Newline Cushions logoRead case study → Norwood logoRead case study → NSW Health logoRead case study → One Bells logoRead case study → OTOPIA WELLNESSRead case study → Oydis logoRead case study → Cinch logoRead case study → Qualitas logoRead case study → RJN CUA Vineyards logoRead case study → Schiavello Construction logoRead case study → Sergii Skincare logoRead case study → Steel Window Design logoRead case study → Stoic Built logoRead case study → Stomp! logoRead case study → Tea Drop logoRead case study → The Olivine logoRead case study → Trialfacts logoRead case study → Suzuki logoRead case study →

Common questions

Questions about the work, answered.

What people ask when they are reading case studies and wondering whether their brand fits.

What kinds of branding projects does Bellman take on?

New brand launches, rebrands and repositioning, brand consistency programs and campaign or packaging creative, for clients from first-day startups to national organisations. The case studies here can be filtered by the kind of challenge, so you can start with the one closest to yours.

Does Bellman work with businesses outside Melbourne?

Yes. The projects here include Melbourne, interstate and national brands. Bellman is based in Hawthorn, Melbourne and works with businesses across Australia.

How do we get results like these?

Book a meeting and share where the business is today, what needs to change and what success should look like. We recommend one of five paths and scope the work before anything is designed.

Want results like these?

Your brand could be next.

The next branding case study could be yours, wherever in Australia the business is based. Share where the business is today, what needs to change and what success should look like. A useful first conversation should create direction before commitment.

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