Elevating a Deserving IT BrandBrand Strategy Brand Content Brand Design
We often meet with SMEs who, over the years of their organic growth have done their best to look the part, but finally reach a stage where they know it’s time to get serious about their brand image. This is a very natural way to progress and grow into a professional brand.
When we met Elevate Technology, they had grown into an impressive multi award-winning IT provider with an expert workforce — very deserving of a more premium brand reflective of their capabilities. We were pleased to work with their team to bring their brand vision to life.
We worked with their team to create a colourful brand mark inspired by shooting stars, and based around the core service pillars of their business. The team were keen to introduce a gradient, so we created a sunset gradient that is quite unique within the IT sector. We applied this to imagery to give them a selection of handy brand assets they can turn to again and again as this fresh brand carries them into the future.