We often meet with SMEs who, over the years of their organic growth have done their best to look the part, but finally reach a stage where they know it’s time to get serious about their brand image. This is a very natural way to progress and grow into a professional brand.
When we met Elevate Technology, they had grown into an impressive multi award-winning IT provider with an expert workforce – very deserving of a more premium brand reflective of their capabilities. We were pleased to work with their team to bring their brand vision to life.
We worked with their team to create a colourful brand mark inspired by shooting stars, and based around the core service pillars of their business. The team were keen to introduce a gradient, so we created a sunset gradient that is quite unique within the IT sector. We applied this to imagery to give them a selection of handy brand assets they can turn to again and again as this fresh brand carries them into the future.
