Client: Bastion Lane
A fresh and invigorating design boost for a niche coffee brand
Coffee is not a luxury, it’s a life essential. Bastion Lane Espresso delivers the ultimate in high-quality, freshly roasted coffee from the 1909 heritage-listed Uki post office in NSW.
This ethical and sustainable brand wears its heart on its sleeve, so when they realised they needed to capture the imagination of coffee lovers with eye-catching custom packaging and stationery, we were thrilled to jump on board.
The Packaging Challenge
To stand out from the crowded coffee supply market a brand needs something unique and engaging. This led to the creation of custom packaging designs for this niche coffee brand and its 5 specialty coffee roasts. Capturing the brand’s ethical and eco-friendly belief with the aesthetic delights of the heritage post-office building and glorious Tweed Valley setting was the answer. A distinctive colour scheme added a unique flavour to each coffee blend and provided the power of instant brand recognition.
New Signature Stationery
A full suite of stunning stationery was needed to complement the new look and feel of the custom coffee bag design. From branded business and product cards to mail satchel stickers, Bastion Lane now boasts a seductive signature styling that goes hand-in-hand with the refreshed packaging. The look is reflective of the vibrant and invigorating, unique offerings of the brand.
