Client: Magenta

Building from the ground up

Website Brand Design Creative Services

Magenta are an interesting new company that deal in things under the ground: commodities like nickel, manganese and cobalt — materials used in the transition towards green energy. Elements required for creating the batteries in electric cars, wind turbines and solar panels. They came to us with a name, and asked us to build a brand, well — from the ground up.

We created a custom design in a contemporary style, with curved lowercase lettering which communicate a professional yet approachable brand. The unique details on the letters ‘m’ and ‘t’ allow the logo to be identifiable when used as a wordmark. The icon reflects the shape of the landscape to communicate Magenta’s connection to the earth, and aim to create a better world by being an integral part of the production of renewable energy products. The magenta coloured lines represent the raw materials and their natural origins.

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