Evolving a classic Australian brand

Bellman took Wilson Parking on a journey to rebrand this classic Australian company. The challenge was to add personality and establish brand loyalty with Wilson’s customers. 

We created campaigns which focused on the customer’s overall destination, highlighting Wilson as part of the customer’s experience. Neither Wilson or us wanted Wilson’s branding to be ‘boring’, so we let our creativity loose and gave a lot of thought on how the imagery and ideas would be perceived by customers. Illustrations and assets to be used throughout the brand were created with the idea of vitality, the busy-ness of everyday life and making the mundane more interesting.