Cakeagram is a brand with fun and joy at its core. Their signature product – cakes that look as sweet as they taste – arrives with a personality to match: playful, a little rebellious and impossible to ignore. Drawing from that attitude while doing justice to the product was a welcome challenge.
Our job was to bottle that spirit into a brand that works just as hard on a cake box as it does on the side of a delivery van.
A brand with the volume turned up
We created an identity that boasts a vibrant colour palette and dynamic patterns, built to communicate the non-traditional Cakeagram spirit at a glance. Where many food brands whisper, Cakeagram was designed to celebrate – every element carries the energy of the product it wraps.
Packaging as the first taste
For a business whose product is a gift as often as it is a treat, packaging is the first moment of the experience. The patterns and palette were designed to make opening a Cakeagram box feel like part of the celebration, so the brand delivers joy before the cake does.
Taking the brand on the road
The identity was built to travel. The same vibrant system rolls out across vehicle signage, turning every delivery into a moving piece of brand advertising. Wherever the vans go, the brand goes with them – bright, consistent and unmistakably Cakeagram.
