Client: Newline Cushions

New Start for Newline

Website Brand Content Brand Design Creative Services

Newline Cushions came to us with an established brand and a clear idea for their new direction. We worked with them to plump up their branding and digital presence.


Plush Persona

Newline Cushions creates purposeful interiors that express your individual needs, style and personality. They’re a family-owned brand that’s been around for 15 years and all we needed to do was better communicate their offering and values. First, we delivered content guidelines to create key messaging in a fresh and fun tone of voice. Then we executed a brand refresh to elevate their existing brand mark and better convey who they are. 

Cushy Collateral

Like we always say, the more consistent at every touchpoint, the better the brand. Which is why we also developed business cards, thank you cards and email signatures to embody Newline’s new direction. This means that at every stage, Newline’s customers feel confident that the brand they’re working with is authentic, personable and inspiring. 


Delightfully Digital

For a brand that is all about design and aesthetics, it was critical that we made their website look stunning and work seamlessly. 

From the key messages on the home page, down to the newsletter sign-up CTA, we made sure every little bit of copy for Newline works hard to add spark to the customer journey. Their brand values were moved front and centre and we gave the website a high level front end polish with animations and GIFs (we love). 

The illustrative components for web represent Newline’s style and help consumers focus on what’s important — the cushions! The bespoke leaf motifs draw upon natural inspiration, shape and linework to create intriguing visual elements.  

The eCommerce platforms we used and the streamlined UX design make for a comfy and curated customer experience that we were confident Newline consumers would love. So pop your tush on a cush and go take a look!

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