Client: Provenir
From Paddock to Plate, with Nothing to Hide
Brand Design Creative ServicesProvenir isn’t your average butcher. They do things differently – ethically, transparently, and with a deep respect for animals and the land. With on-farm processing, regenerative practices, and full traceability, they’re rewriting the rulebook for how meat should be sourced and sold.
Their goal? A brand identity that reflected their premium product and progressive approach. Our job? To translate that into a look and feel as honest and grounded as the product itself.
Designing for Trust, Provenance and Premium Quality
Our approach started with clarity: show the integrity behind every cut. Inspired by the idea of a modern-day “seal of approval,” we developed product lockups that nod to traditional stamps, grounding the brand in quality and care. Every mark reinforces Provenir’s traceable supply chain and no-compromise philosophy.
The expanded colour palette draws from the earth: warm, natural tones that mirror the landscapes Provenir nurtures through regenerative farming. Paired with flexible graphic patterns, the visual style ensures consistency across everything from packa
Branding That Means What It Says
Each pack of Provenir meat features a QR code that tells the full story: the farm, the breed, even how to cook it. This is more than a nice touch – it’s a proof point. From on-site mobile processing to exceptional animal welfare standards, everything Provenir does is hands-on, thoughtful, and rooted in transparency. It’s this level of detail that sets them apart — and the brand needed to reflect that.
Real Meat. Real Story.
This isn’t just premium meat. It’s meat with meaning. With a new brand identity in place, Provenir is ready to connect with customers who care about quality, sourcing, ethics, and taste. The brand now reflects what’s always been true: Provenir is honest, considered, and a cut above.
