Client: Dare

Reach Further and Dare to Dream

Brand Strategy Creative Services Brand Social Brand Digital

Dare is a new 6-star fitness studio in Bentleigh, where the trainers strive to transform bodies so they look and feel healthy, both inside and out. Fed up with traditional PT offerings, their mission is to teach each individual how they can work smarter — not harder — to achieve their dream body and optimum health.


We worked with the Dare team to develop a premium brand design, style guide and brand story – complete with tone of voice and key messages. The key here was to intimately understand how Dare was different to other fitness providers, and tell that story in a believable way to an already flooded market.

With the grand opening fast approaching, we helped develop signage, social media and digital marketing to spread the word amongst the four key audiences. Sensing some initial start-up confusion, our clever copywriters crafted copy for the website – helping to make the offering more clear and concise.

Whilst working with Dare and speaking to the founders, we have realised this really is something very special. We’ve tried the facilities for ourselves (and fallen in love with Vitamin C showers!), trained one-on-one with the caring and highly skilled trainers, and can wholeheartedly recommend this fitness studio.

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