Simple skincare in a pinch.Brand Strategy Brand Content Brand Design Brand Naming Brand Packaging
Cinch is an uncomplicated, multi-benefit skincare routine packed with clinically proven ingredients for maximum results. The vision was to say ‘no’ to the beauty industry telling women they need more products, and ‘yes’ to creating a fuss-free, multi-tasking ‘face cheat’ that would cut skincare routines from eight steps to just one or two.
It all started with one multitasking superstar, and one name that spoke volumes: Cinch.
When we named Cinch, we had to back it up with a logo that was as perfectly uncomplicated as the brand name. The subtle numeral 1 is used for the ‘i’, which spoke to the ‘Spray + Glow’ one-step skincare routine, dedicated to all busy women. Because skincare routines don’t need to be lengthy or complicated – they just need to work.
To help reinforce the fact that the product is jam-packed with functional goodies, we made sure to feature them prominently on the front of the packaging design — calling out Superox-C and Kakadu Plum. The clean and classy packaging design embodies the Cinch approach to skincare.
We helped founder Renee Moore pitch the Cinch story and product into initial stockists such as Priceline, by producing pitch decks and supporting collateral. Now, Cinch is a flourishing multi-award winner with 4.97 online rating and a huge social media following of literally glowing customers.