Legendary motorcycle makers Suzuki needed digital and traditional brand design that matched their beautiful engineering. Having already completely redesigned their website, we needed to create an array of collateral to support their new visual branding. It wasn’t enough to simply display the products, but to draw attention to the level of detail and expertise that goes into making every bike. We needed to create print and digital assets that matched the precision engineering in their motorcycles.
We didn’t stop at just creating digital assets, but also EDM creation, creative copywriting and press ad campaigns for magazine publications, culminating in a brand that works seamlessly across a variety of platforms.
This included the launch of the highly anticipated Hayabusa Gen III, where we leveraged digital and print collateral to generate interest for the release. This included a whole range of services including press ads, Google ads, organic social content, website banners and EDM design to celebrate the release. It’s safe to say the Hayabusa Gen III campaign really took off.
The results are an array of on-brand visuals that makes you feel ready to hit the road.
