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Brand Agency · Melbourne · est. 20+ years

The home
of branding.

The Melbourne branding agency for strategy, identity and creative that make brands impossible to ignore.

Showreel

Twenty years of brands.
60 seconds.

Strategy, branding, content, creative and marketing from two decades of making brands impossible to ignore.

Why we exist

Your brand is every thought and feeling your business leaves behind.

We make sure it's the right one.

20+years building brands
70+live case studies on this site
5focused branding services

Work worth
a second look.

20+ years · 100s of brands · one standard

Suzuki campaign creative Suzuki campaign creative Suzuki campaign creative Suzuki campaign creative
01

Suzuki

Launch creative for every new bike that hits the Australian market – campaign platforms, film, digital and retail built to match the energy of the ride.

Website · Brand Content · Creative Services Read case study →
NSW Health campaign creative NSW Health campaign creative NSW Health campaign creative NSW Health campaign creative
02

NSW Health

A destination-led recruitment campaign for the Murrumbidgee Local Health District – selling a healthcare career and a lifestyle in the one story.

Brand Strategy · Brand Content · Creative Services Read case study →
Australian Army soldiers on parade behind the Rising Sun badge Troop 22 embroidered emblem patch on uniform fabric Troop 22 emblem cast in brass on timber Embroidery detail of the Troop 22 emblem
03

Australian Army

A commissioned emblem for the Army’s Troop 22 – vigilance, artillery heritage and regimental colours drawn into one crest, crafted to hold up in embroidery, brass and beyond.

Brand Design Read case study →
Australian Government NEMA crest over flood-affected suburbs NEMA document templates on a laptop NEMA brand style guide spread NEMA document system in use
04

NEMA

The national agency that leads Australia’s response to emergencies and disasters. A document and template system designed for clarity under pressure, rolled out across the agency’s internal toolkit.

Brand Strategy · Creative Services Read case study →
Wilson One branded car livery in the city Wilson One brochures with bespoke illustration Wilson One illustrated city map Wilson One campaign photography with illustrated route
05

Wilson Parking

One of Australia’s best-known parking operators, launching the Wilson One member card. Bespoke illustration, lively copy and eye-catching collateral made a parking product feel like a lifestyle one.

Brand Strategy · Brand Design · Brand Digital Read case study →

Brands we have helped move forward

20+ years.
Hundreds of brands.

Every brand below is a live case study. Click through to see the thinking and the work behind it.

Suzuki Marine logoRead case study → Provenir logoRead case study → Workforce One logoRead case study → Kitestone logoRead case study → Orgone Effects logoRead case study → Australian Army logoRead case study → Wilson Parking logoRead case study → Moneasy logoRead case study → Australian Unity logoRead case study → ACER logoRead case study → Titanium Caravans logoRead case study → Riff Raff logoRead case study → Golden Hills Brewery logoRead case study → Ego pharmaceuticals logoRead case study → World Wire Cables logoRead case study → Little Lane logoRead case study → MTA Mortgage Brokers logoRead case study → Cinch logoRead case study → Pressplay Cosmetics logoRead case study → Synlo logoRead case study → Window design logoRead case study → NEMA logoRead case study → Formul8 logoRead case study → Hemingway logoRead case study → Insignia logoRead case study → Link logoRead case study → 3rd Earth logoRead case study → Accent doors & windows logoRead case study → Accessorize logoRead case study → ASI Solutions logoRead case study → Bastion Lane logoRead case study → Black Diamond logoRead case study → Blue Valentine logoRead case study → Bounty of the Sun logoRead case study → Cakeagram logoRead case study → Cell Squared logoRead case study → Dare logoRead case study → Suzuki Motorcycles logoRead case study → Elevate logoRead case study → Figurehead logoRead case study → Inner circle consulting logoRead case study → Ivy Construction logoRead case study → K.Nichols Studio logoRead case study → Magenta logoRead case study → Maxcon logoRead case study → Meadows Property Group logoRead case study → Melwood logoRead case study → Merrymen logoRead case study → Metaform logoRead case study → Wilson Parking logoRead case study → Monkami logoRead case study → Mybyte logoRead case study → National response centre logoRead case study → Natrio logoRead case study → New Northcote Tavern logoRead case study → Newline Cushions logoRead case study → Norwood logoRead case study → NSW Health logoRead case study → One Bells logoRead case study → OTOPIA WELLNESSRead case study → Oydis logoRead case study → Cinch logoRead case study → Qualitas logoRead case study → RJN CUA Vineyards logoRead case study → Schiavello Construction logoRead case study → Sergii Skincare logoRead case study → Steel Window Design logoRead case study → Stoic Built logoRead case study → Stomp! logoRead case study → Tea Drop logoRead case study → The Olivine logoRead case study → Trialfacts logoRead case study → Suzuki logoRead case study →

What we do

Five focused services.
One connected brand system.

Start with the problem, then choose the right combination. Every service includes considered research, clear thinking, collaborative refinement and practical final outputs.

01

Brand Strategy

A reliable plan for how your brand should compete, communicate and grow.

→ 02

Brand Naming

A name that feels right, carries meaning and gives you room to grow.

→ 03

Brand Story

What your brand says, how it sounds and why people should care.

→ 04

Brand Design

A core identity created with meaning, refined into a distinctive signature.

→ 05

Brand Assets

The practical toolkit that turns a logo into a usable, consistent brand.

→ +

Beyond the core

Packaging, campaign creative, copywriting, social, photography & video, digital design and brand guardianship, whenever you need them.

→

What changed?

Pick the sentence that sounds most like you.

Wherever you are, there is a clear next step. Choose the one closest to your situation and we will show you the path we recommend, including proof it works.

You are creating something new→ The business has outgrown the brand→ The market is not seeing the difference→ The brand is inconsistent in the real world→ You need the brand to work harder→

Clear thinking. Clear decisions.

A strong brand foundation makes every next touchpoint easier.

Strategy, story and design stay connected, so teams, partners and any creative agency you work with can use the brand with confidence after launch.

Start with the brand challenge

We will recommend the right path.

Share where the business is today, what needs to change and what success should look like. A useful first conversation should create direction before commitment.

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