Riff Raff have created a game-changing sleep aid for babies (and in turn, parents!) with a range of cute and cuddly comforters that play lullabies and white noise. After having huge success online, it was time to upgrade their brand and packaging from a black and white box to reflect the quality of the beautiful sleep toy inside.
A dreamy brand with a bold presence
Using the crown element from the existing logo, we created a fresh new brand that feels dreamy and soft, but still holds a bold brand presence. But we know a brand is so much more than a logo! We had fun creating patterns, illustrations, character biographies and other custom assets to help build a strong brand foundation on which we could build.
Characters, patterns and a world to explore
To build out a robust brand, we developed a musical and sleepy brand pattern and custom design elements, plus illustrations of the five sleep toy character faces. Selecting a new pastel colour palette and gorgeous typography, we were able to deliver a dreamy brand that parents adored!
Packaging where every surface works
Together with the Riff Raff team, we strategised the best way to use every surface of the product packaging to create a beautiful brand experience for parents. From the customisable gifting panel, to the character bio, to the little note under the toy – every surface is thoughtfully designed to create a lovely brand image and enhance brand loyalty. We even created a Collector’s Edition box with gold foil elements for limited release characters, which we call a ‘Riff Raff Rarity’.
