Client: Riff Raff

Game changing sleep aid for babies

Brand Content Brand Design Brand Packaging Creative Services

Riff Raff have created a game-changing sleep aid for babies (and in turn, parents!) with a range of cute and cuddly comforters that play lullabies and white noise. After having huge success online, it was time to upgrade their brand and packaging from a black and white box to reflect the quality of the beautiful sleep toy inside.


Using the crown element from the existing logo, we created a fresh new brand that feels dreamy and soft, but still holds a bold brand presence. But we know a brand is so much more than a logo! We had fun creating patterns, illustrations, character biographies and other custom assets to help build a strong brand foundation on which we could build.

Beautiful Brand Guidelines

To build out a robust brand, we developed a musical and sleepy brand pattern and custom design elements, plus illustrations of the five sleep toy character faces. Selecting a new pastel colour palette and gorgeous typography, we were able to deliver a dreamy brand that parents adored!

Perfectly Planned Packaging

Together with the Riff Raff team, we strategised the best way to use every surface of the product packaging to create a beautiful brand experience for parents. From the customisable gifting panel, to the character bio, to the little note under the toy – every surface is thoughtfully designed to create a lovely brand image and enhance brand loyalty. We even created a Collector’s Edition box with gold foil elements for limited release characters, which we call a ‘Riff Raff Rarity’.

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