Brand Naming

A good name identifies what your brand offers, differentiates you from your competitors and boosts brand recall for the customer. When Romeo asked, “What’s in a name?” he most likely hadn’t launched a brand.

A rose by any other name may still smell as sweet, but a brand with the right name is far better than a rose. Brand naming is an integral step to a brand launch or refresh, as it encompasses who you are and what sets you apart from the rest.

Our Approach

Discussion & Research
We consult with you to understand everything we need to know about your brand as well as the industry it functions in.

Concept Development
Your requirements and preferences are evaluated alongside competitors to establish an extensive list of naming options.

Naming Presentation
We will present a number of suitable options for your review, including clear explanations of each to ensure context and meaning.

Revisions & Refinement
Preferred names will be pre-screened legally and linguistically for your review and feedback. We will ensure that top-level domains are available for these candidates.

What We Deliver

  • Custom Brand Name
  • Name Explanation Document
  • Domain Recommendations


  • Our Brand Naming service generally takes 2-4 weeks from project approval to delivery of final naming.


Why work with us?


Full service approach to all your ongoing design needs


In-house digital agency guided by brand strategists


Transparent pricing with no hidden charges

For a Brand by Bellman, speak to us.

Contact Us