Build your brand the right way with social media

22 January 2018 | By Brooke Geller

Social media is a necessity for every brand these days, but that doesn’t mean it has to be a burden. Rather than thinking of social media as a chore, view it as an opportunity to build your brand’s reputation.

The beauty of social media lies not only in its visual offering, but its social nature. It dissolves the the barrier between brand and consumer. This allows brands to showcase their beautiful branding while directly connecting with their audience.

Who are you?

Your social media profiles don’t just tell customers what you do. They speak volumes about who you are.

Think of your social media profiles as representations of your brand’s personality. From the images you share to the way you write, there are so many ways to establish your brand’s voice.

This is why it’s so important to think about the impression you’re leaving on every single person who visits your profile. Does your brand come across as inspiring? Quirky? Sophisticated? Dull?

Using social media to build brand credibility

As much as social media gives you a platform to let your brand personality shine, actions speak louder than words. How you do anything is how you do everything, and this is especially true for your social media presence.Remember: social media is a platform, so whatever you say or how you behave is being scrutinised by an entire online audience. As scary as this sounds, it’s something you can use to your advantage.

By being consistent in what you post and how you speak to your followers, you’re constantly working on building that positive reputation. This shows your audience that your brand is reliable and one to be trusted.

Provide value with social media

Why do people follow brands on social media? It’s not just because they love the product. It’s about what’s in it for them.

Whether it’s sharing knowledge, special offers or some aesthetically pleasing additions to their feed, people follow your brand’s accounts because they get something out of it. This is why it’s so important to always think about what you can offer your followers— even if that’s as simple as delivering hilarious memes on the regular. If people feel like they’re being offered something of value by following your brand, then they’re far more likely to support it.

Ready to show off your beautiful branding with social media? Get in touch with the Bellman team to see how our experts can help you out. From custom strategy to ongoing management, our Brand Social Service will make your social feeds come to life.

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