Bouncy Branding & Playful PackagingBrand Packaging
COSMAX Group is a global No.1 health and beauty research, development, and production company. Within Australia, they specialise in health functional food and brand design. One of their newest products in Boost – a powder supplement targeting Gen Z to boost their health and wellbeing across four product offerings: Oral Health, Detox Plus, Libido Support and Shape Support. We supported this new brand and product range with branding and packaging.
First, we created a playful brand design for the youth market. We researched design trends among the Gen Z generation and had fun playing with an energetic colour palette for each of the four hero products. The client chose a bouncy design that showed the concept of ‘boost’ through typography.
We then created a packaging design for the product’s outer box, individual sachets, and POS carton. Custom icons help communicate key product benefits and directions. The organic shapes within the custom pattern make for a fun and playful brand with a cheerful personality.