Client: CosmaxNBT

Bouncy Branding & Playful Packaging

Brand Packaging

COSMAX Group is a global No.1 health and beauty research, development, and production company. Within Australia, they specialise in health functional food and brand design. One of their newest products in Boost – a powder supplement targeting Gen Z to boost their health and wellbeing across four product offerings: Oral Health, Detox Plus, Libido Support and Shape Support. We supported this new brand and product range with branding and packaging.

First, we created a playful brand design for the youth market. We researched design trends among the Gen Z generation and had fun playing with an energetic colour palette for each of the four hero products. The client chose a bouncy design that showed the concept of ‘boost’ through typography.

We then created a packaging design for the product’s outer box, individual sachets, and POS carton. Custom icons help communicate key product benefits and directions. The organic shapes within the custom pattern make for a fun and playful brand with a cheerful personality.

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