Platforms, Promoting and Purchasing
Facebook, Twitter and Instagram seem to be the top three platforms for posting reviews and conducting research.
In a poll by Lucid Software, 51% of people turn to Facebook as their channel of choice for doing research on a product. Plus, Facebook accounts for 50% of total social referrals and a further 64% of overall social revenue, as shown by Business Insider.
These stats mean you should absolutely be using Facebook as a feedback tool for your customers if you want to increase revenue. We recommend encouraging comments and reviews and sharing user-generated content.
Instagram is a highly visual tool, which lends itself to seeing products visually in the world. Its engagement is actually higher than Facebook, so it’s especially useful for micro-influencers and targeting niche audiences.
Many of us visit a brand’s Instagram feed as part of the decision-making process, so make sure it’s looking sleek and up to date.
Twitter often has extremely honest reviews and engagement with the companies directly. According to the Influencer Marketing Hub, almost 50% of Twitter uses have made purchases as a direct result of a tweet from an influencer.
The key is to use your social media as an unobtrusive sales tool.
Let shoppers come to YOU.
Stay up to date with trends and find increasingly creative and subtle ways to advertise. Your social media presence is your brand’s personality, and people want to buy things from places they align with.
For more insight into how to get the most out of your social media, check back in regularly and follow us on Instagram. In the meantime, happy researching!