The purpose of a brand strategy is to develop a realistic and timely series of actions to support an existing or future brand. In your strategy session, you’ll gain insights on how to bring your new brand to life, or what to do to take your existing brand to the next level.
Discussion and audit of current brand issues, existing marketing tactics and channels.
Establish and communicate company objectives (short, medium and long term).
Review market forces, including a SWOT (strengths, weaknesses, opportunities, and threats) analysis of competitors.
Brainstorm key messaging needs and unique selling propositions to bring to the market in the future.
Define the target market and segmentation, including ideal client profiling.
Discuss any current internal requirements that need to be changed to implement the strategy.
Look outside the company and market segment for insights to assist in succeeding in current and future brand territories.
Look at desired market positioning, brand personality and potential tools that can bring the strategy to life.
1 – Initial Planning
After an initial conversation with you we will prepare an appropriate agenda prior to the workshop to ensure everything we discuss reflects your needs.
2 – Workshop
Onsite workshop at our or your offices with relevant stakeholders. Discussing your needs and business in detail, we will work with you to narrow down areas for strategic improvement.
3 – Report Presentation
Recommendation and insights report, which includes key points from the workshop – including goals, recommendations, actions, pricing and timings.
4 – Report Feedback & Actions
Secondary discussion or meeting to gauge feedback and preferences from the initial insights and to consolidate outputs into meaningful commercial actions.
Our Brand Strategy service generally takes 2-3 weeks from project approval to conclusion.
An insightful and useful report to help your brand
Unbiased and honest feedback from a team of experts
A realistic plan which may be implemented by us with your support and approval