The purpose of a brand strategy is to develop a realistic and timely series of actions to support an existing or future brand. In your strategy session, you’ll gain insights on how to bring your new brand to life, or what to do to take your existing brand to the next level.
Discussion and audit of current brand issues, existing marketing tactics and channels.
Establish and communicate company objectives (short, medium and long term).
Review market forces, including a SWOT (strengths, weaknesses, opportunities, and threats) analysis of competitors.
Brainstorm key messaging needs and unique selling propositions to bring to the market in the future.
Define the target market and segmentation, including ideal client profiling.
Discuss any current internal requirements that need to be changed to implement the strategy.
Look outside the company and market segment for insights to assist in succeeding in current and future brand territories.
Look at desired market positioning, brand personality and potential tools that can bring the strategy to life.
1 –Initial Planning
Preparation of an appropriate agenda prior to the workshop.
Onsite workshop at our or your offices with relevant stakeholders.
3 – Report Presentation
Recommendation and insights report, which includes key take aways from the workshop – including goals, key recommendations, actions, pricing and a calendar with timings.
Our Brand Strategy service generally takes 2-3 weeks from project approval to conclusion.
An insightful and useful report to help your brand
Unbiased and honest feedback from a team of experts
A realistic plan which may be implemented by us with your support and approval