Brand Naming

Your brand name is the verbal trigger that conjures up your brand in customer’s mind. The associations and reactions it prompts when heard for the first time will start to define your company. A good name can identify what you are offering, differentiate you from competitors and boost brand recall.

Our Approach

Discussion & Research
With your input we will work to understand competitive issues, practices and naming conventions for your industry. During this stage we also discover your brand’s positioning, services, details, and how and where the name will be used.

Concept Development
During this stage we evaluate your naming requirements, your competitors’ names, your positioning and desired brand meaning. We will develop an extensive list of suitable names during this idea generation phase.

Naming Presentation
We will present a number of suitable options for your review, with suitable rationales for each to ensure context and meaning.

Revisions & Refinement
Preferred names will be pre-screened legally and linguistically for your review and feedback. We will ensure that top-level domains are available for these candidates. This is a continual process without limits and no surprise or hidden additional charges.

What We Deliver

Custom Brand Name
The brand name we create will be original and unique to your brand.

Unlimited Revisions
We will work with you until you are happy with the work we produce. We pride ourselves on being completely authentic, so there are no hidden charges for ongoing revisions.

Name Explanation
At completion of the naming process we will provide you with a one-page document outlining an explanation of your new brand name. Clients find this particularly useful for internal knowledge and providing to key stakeholders as a value addition.


Our Brand Naming service generally takes 2-4 weeks from project approval to delivery of final naming.


Contact us for a customised quote to suit your requirements.
Read our T&C’s

Brand Naming Highlights


We work with you until you are 100% happy


No surprise charges, all fixed pricing


No limits on round of changes, total peace of mind