Client: Ego Pharmaceuticals
BRAND GUIDELINES & COLLATERAL
Ego Pharmaceuticals are an iconic skincare brand with a long-standing presence in the skincare industry. Despite their reputation, they felt their branding and online presence needed a revamp, as well as some clear guidelines for future usage across a range of applications.
We worked with them to create extensive and detailed brand guidelines to help bring their branding into line. This included social media guidelines, a refined colour palette, and typography.
The overhaul retained their iconic blue but introduced secondary brand colours to complement it. We also created templates for a range of collateral, including flyers, presentations, and advertisements.