Client: Hemingway Residences / GURNER

A botanical residential brand

PROPERTY BRAND NAMING & DESIGN, BRAND COLLATERAL & CONTENT

brand design signage

A world class suite of brand collateral helped over $47 million worth of Hemingway Residences sell out in three weeks.

The challenge was to name and design a luxuriant brand that communicated the key features of the homes and their surrounds, and appealed to buyers in the $800,000 – $1.2m range. A key selling point of these homes was that they each had a garden or yard. A beautifully botanical brand with an outdoors focus was required.

Famous author Ernest Hemingway is known for his tales of outdoor adventure and living a life full of nature – a perfect muse, indeed. The community was named Hemingway Residences, and the development embraced the great literary works of this iconic personality. Each of the four quadrants (or ‘chapters’) was given a title relating to Hemingway’s life or work: Riviera, Acacia, Havana and First Light. Both a premium typographic brand and brand mark were created, and an illustration was commissioned to complete the botanical image.

property brand collateral
residential brochure design
residential photography in brochure
brochure design
residential property brochure design
brand design
residential property digital website design
outdoor advertisement design
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