Client: Metaform

Inclusive design for an intentional brand.


monogram logo on yoga mat

Metaform is a new fitness merchandise brand specialising in curated, artistic yoga products designed to appeal to a wider demographic.

These eco-friendly creations needed versatile branding in order to speak to the brand’s accessible ethos. Along with brand story, we designed a minimalist logo to be featured on each item of merchandise. This allows the products to make a statement without detracting from the user experience, inspiring anyone who uses them.

fitness merchandise brand design
fitness brand launch
styleguide for fitness brand
social media for fitness brand
digital brand design

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