Inclusive design for an intentional brand

Metaform is a new fitness merchandise brand specialising in curated, artistic yoga products designed to appeal to a wider demographic.

These eco-friendly creations needed versatile branding in order to speak to the brand’s accessible ethos. Along with content guidelines, we designed a minimalist logo to be featured on each item of merchandise. This allows the products to make a statement without detracting from the user experience, inspiring anyone who uses them.