Client: Ego Pharmaceuticals

Bringing it all together for an iconic brand

BRAND GUIDELINES & COLLATERAL

Ego Pharmaceuticals are an iconic international brand with a long-standing presence in the skincare industry. Despite their reputation, they felt their branding and online presence needed a revamp, as well as some clear guidelines for future usage across a range of applications.

We worked with them to create extensive and detailed brand guidelines to help bring their branding into line. This included social media guidelines, a refined colour palette, and typography.

The overhaul retained their iconic blue but introduced secondary brand colours to complement it. We also created templates for a range of collateral, including flyers, presentations, and advertisements.

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