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Monkami has been committed to providing support services to people with disabilities and their families since 1956. Following a recent refresh in their service model, they wanted a new look and narrative to drive their brand into the future.
It was clear that Monkami wanted their new branding to be a total departure from current industry convention. With this in mind, we developed a new, more contemporary brandmark to represent movement, dynamism, and vitality. Clear and powerful content guidelines provided further support for their brand’s shift, making a strong, positive statement about their identity and ability as a company.