REBRAND, BRAND COLLATERAL & BRAND STORY
Monkami has been committed to providing support services to people with disabilities and their families since 1956. Following a recent refresh in their service model, they wanted a new look and narrative to drive their brand into the future.
It was clear that Monkami wanted their new branding to be a total departure from current industry convention. With this in mind, we developed a new, more contemporary brandmark to represent movement, dynamism, and vitality. A clear and powerful brand story provided further support for their brand’s shift, making a strong, positive statement about their identity and ability as a company.