Client: CINCH

Straightforward sophistication


Bellman worked with a modern Melbourne mum, who was keen to bring a straightforward yet sophisticated beauty product to the market.

The name Cinch sums up how simple the moisturising product is to use, while the beautifully feminine yet practical branding is a perfect match for the brand’s personality and aspirations. The Cinch packaging was designed to be clean and impactful to stand out on a bathroom shelf or in a handbag.

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