Client: Merrymen

A brand for the people


brand imagery on coffee cup

The owners of Hampton’s newest cafe, Merrymen, came to us with a name but no branding or solid identity. The coffee-fanatic duo were inspired by Robin Hood, so we drew inspiration from Sherwood Forest and the cafe’s location alike to create a new brand identity to launch the cafe.

We came up with a new tagline worthy of their legendary outlaw hero: “Coffee for the people”. This was anchored in a forest green brand design set with a Bayside-inspired pine tree and ocean waves to speak to both the name’s heritage and the local area.

cafe brand design
cafe logo on outdoor signage
brand design on cafe menu
collateral brand design on food

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