Client: Black Diamond

Jack of all trades, master of branding


jack of all trades master of branding

For this Sydney-based staffing agency, the name Black Diamond didn’t initially hold any significance. After engaging with us, we were able to breathe new meaning and a fresh design into their brand.


staffing agency brand collateral

In the brand story, we outlined how the best concepts require expert execution, and that comes down to people. Just like a deck of cards to a magician, without the right tools, the magic just isn’t possible. That’s where Black Diamond steps in. They specialise in one thing and one thing only: brand amplification.

staffing agency brand launch teaser campaign
social media brand launch

Leaning into the new significance of their name, we knew their brand design had to strike the perfect balance between professionalism and high energy while also reflecting the extroverted nature of what they do. The colour palette includes both the professional black and white that is often the team’s uniform while on the job. The pastel pink and green further express their playful nature and enthusiasm.

staffing agency brand guidelines

With a refreshed brand look and voice, they were ready to launch on social. We helped them execute a teaser campaign across social channels to launch and amplify their brand. Exactly what Black Diamond does best.

staffing agency rebrand

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